Google AdSense is an advertising program that was launched in the middle of 2003 by Google, the popular search engine. Google acts as an intermediary between a vast number of advertisers and an equally impressive number of website owners. The program is automatically placed on websites text and image ads that are appropriate for the context. After that, site owners (publishers) can advertise and earn revenue for clicks (Conversions for sponsored links) or views.

Each AdSense account has Google AdSense ID also known as AdSense client ID or AdSense Publisher ID, which is unique to each AdSense publisher. After Google provided a new user interface, some people have had difficulty finding their AdSense Publisher ID.

Alternatively, you can find your publisher ID number within your AdSense code. Just locate the AdSense code in the HTML source code of your website, and you’ll spot your publisher ID in a line like the one shown below:
google_ad_client="pub-xxxxxxxxxxxxxxxx";
We think this is not a good way for users, who are novice in HTML.

In order to help them, I have developed this tool. It is based on an alternative way of finding publisher ID numbers within AdSense code on a site. All you need is put the URL to a site with at least one AdSense block into the field above.

Few months ago Google provided Your AdSense page where you can find your Publisher ID too. Before use, you must be logged into your AdSense account.

Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX). Google Ad Manager manages inventory for advertisers, publishers, and ad servers. Advertisers are able to manage their inventory of ad creative, publishers are able to manage their ad space inventory, and ad servers can use the platform to determine which ad to serve and where to serve it.

The tracking ID is a string like UA-000000-2. It must be included in your tracking code to tell Analytics which account and property to send data to.

The tracking ID is automatically included in the JavaScript snippet for websites, but also needs to be included in other tracking technologies like the SDKs and the Measurement Protocol for Analytics to work.

The first set of numbers (000000, in the example above) refers to your account number, and the second set of numbers (2) refers to the specific property number associated with the account.

Google Analytics 4 uses measurement ID instead of the tracking ID used in Universal Analytics. The measurement ID format is G-XXXXXXX, and it identifies which data stream is sending data to your GA4 property.

Google Tag Manager (GTM) is a free service that greatly simplifies working with tags on websites and in mobile applications. With GTM, you can easily change the code on pages, add new fragments, and integrate your site with analytical systems, advertising, and other services.

Google Ads is Google's premier online advertising platform. It can be used for efficient marketing strategies such as product listing, service offerings, as well as activities such as conversion tracking.

The Google Ads customer ID is a string like AW-123456789. This ID is assigned automatically when you set up your Google Ads account. You can use it when you are doing your linking your manager’s account, analytics, and Google My Business.

Linking your Google Ads ID to your manager’s account is important when you need someone to manage your account. For analytics, you require your Google customer ID as well as link Google Analytics with your Google Ads account. Linking these two together can help you properly track your results, which is crucial to a successful ads campaign.

Floodlight is the conversion tracking system for Google Marketing Platform. Like other conversion tracking systems, it consists of tags that track activity on your site, along with reporting features for adding conversion data to your reports.

If you are running advertising through DoubleClick, you will want to deploy Floodlight tags on your website to record key conversions and sales — data that will help you or your agency optimize your paid campaigns. Google Tag Manager provides the most efficient and reliable means of managing DoubleClick Floodlight tags on your site.

Floodlight configuration ID (tag) have format DC-[floodlightConfigID].